1. What Are Cookies?
Cookies are small text files that are placed on your computer, smartphone, or other device when you visit a website. They are widely used by website owners to make their websites work more efficiently and to provide reporting information.
Cookies contain information that is transferred to your computer's hard drive. They help us:
- Recognize you when you return to our website
- Remember your preferences and settings
- Provide a personalized experience
- Improve our website functionality and performance
- Analyze how our website is used
2. Why We Use Cookies
EnergyMart Network uses cookies for several important purposes:
2.1 Website Functionality
- Enabling core website features and navigation
- Remembering your login status and preferences
- Maintaining items in your shopping cart or form data
- Providing security and preventing fraud
2.2 Performance and Analytics
- Understanding how visitors use our website
- Identifying popular content and pages
- Detecting and fixing technical issues
- Improving website speed and performance
2.3 Personalization
- Customizing content based on your interests
- Providing relevant energy saving tips
- Showing appropriate service offerings
- Enhancing your overall user experience
3. Types of Cookies We Use
We use different types of cookies, each serving specific purposes:
3.1 By Duration
- Session Cookies: Temporary cookies that expire when you close your browser
- Persistent Cookies: Cookies that remain on your device for a specified period or until manually deleted
3.2 By Source
- First-Party Cookies: Set directly by our website
- Third-Party Cookies: Set by external services we use (e.g., analytics providers)
3.3 By Function
- Strictly Necessary: Required for basic website functionality
- Performance: Help us understand website usage and performance
- Functional: Enable enhanced features and personalization
- Targeting: Used for advertising and marketing purposes
4. Essential Cookies
These cookies are strictly necessary for the operation of our website. They enable core functionality such as security, network management, and accessibility.
Essential Cookies We Use:
Cookie Name |
Purpose |
Duration |
session_id |
Maintains your session while browsing |
Session |
csrf_token |
Security protection against cross-site attacks |
Session |
cookie_consent |
Remembers your cookie preferences |
1 year |
load_balancer |
Ensures consistent server routing |
Session |
Note: Essential cookies cannot be disabled as they are necessary for the website to function properly. Disabling them would prevent you from using basic features of our website.
5. Analytics Cookies
Analytics cookies help us understand how visitors interact with our website by collecting and reporting information anonymously. This data helps us improve our website and services.
Analytics Cookies We Use:
Cookie Name |
Provider |
Purpose |
Duration |
_ga |
Google Analytics |
Distinguishes unique users |
2 years |
_ga_XXXXXXXXXX |
Google Analytics |
Stores analytics data for specific property |
2 years |
_gid |
Google Analytics |
Distinguishes users for 24 hours |
24 hours |
_gat |
Google Analytics |
Throttles request rate |
1 minute |
What Analytics Data We Collect:
- Pages visited and time spent on each page
- How you arrived at our website (referral source)
- Browser and device information
- General geographic location (country/city level)
- User interactions (clicks, scrolling, form submissions)
All analytics data is collected anonymously and cannot be used to identify individual users.
6. Marketing Cookies
Marketing cookies are used to track visitors across websites to display relevant and engaging advertisements. These cookies require your explicit consent.
Marketing Cookies We May Use:
Cookie Name |
Provider |
Purpose |
Duration |
_fbp |
Facebook |
Tracks user interactions for advertising |
3 months |
IDE |
Google Ads |
Displays targeted advertisements |
13 months |
_gcl_au |
Google Ads |
Conversion tracking |
90 days |
retargeting_pixel |
Various |
Retargeting campaigns |
30 days |
How Marketing Cookies Help:
- Show you relevant energy-saving tips and offers
- Prevent you from seeing the same advertisements repeatedly
- Measure the effectiveness of our advertising campaigns
- Provide personalized content based on your interests
Important: You can opt out of marketing cookies at any time through our cookie preference center or browser settings.
7. Third-Party Cookies
Some cookies on our website are set by third-party services that we use to enhance your experience:
7.1 Google Services
- Google Analytics: Website traffic analysis
- Google Ads: Advertising and conversion tracking
- Google Fonts: Typography and design
- reCAPTCHA: Spam protection for forms
7.2 Social Media Platforms
- Facebook: Social sharing and advertising
- Twitter: Social sharing and engagement
- LinkedIn: Professional networking and B2B marketing
7.3 Other Third-Party Services
- Customer Support: Live chat and help desk systems
- Payment Processors: Secure payment handling
- Content Delivery: Fast loading of website resources
Each third-party service has its own privacy policy and cookie practices. We recommend reviewing their policies for more information.
8. Managing Your Cookie Preferences
8.1 Our Cookie Preference Center
You can manage your cookie preferences at any time using our cookie banner or preference center. You can:
- Accept all cookies
- Accept only necessary cookies
- Customize your preferences for each category
- Change your preferences at any time
8.2 What Happens When You Opt Out
- Analytics: We won't track your website usage for analysis
- Marketing: You won't see personalized advertisements
- Functional: Some website features may not work as expected
- Essential: Cannot be disabled as they're required for basic functionality
9. Browser Settings
You can also control cookies through your browser settings. Here's how to manage cookies in popular browsers:
9.1 Google Chrome
- Open Chrome and click the three dots menu
- Go to Settings > Privacy and security > Cookies and other site data
- Choose your preferred cookie settings
- You can also manage site-specific permissions
9.2 Mozilla Firefox
- Open Firefox and click the menu button
- Go to Settings > Privacy & Security
- Under Cookies and Site Data, choose your preferences
- You can block all cookies or set exceptions
9.3 Safari
- Open Safari and go to Preferences
- Click on the Privacy tab
- Choose your cookie and tracking preferences
- You can block all cookies or allow from current website only
9.4 Microsoft Edge
- Open Edge and click the three dots menu
- Go to Settings > Cookies and site permissions
- Choose Cookies and site data
- Configure your cookie preferences
Note: Blocking all cookies may prevent some parts of our website from working correctly.
10. Cookie Retention Periods
Different cookies are stored for different periods depending on their purpose:
Cookie Type |
Typical Retention Period |
Purpose |
Session Cookies |
Until browser is closed |
Temporary functionality during your visit |
Essential Persistent |
30 days to 1 year |
Remember important settings and preferences |
Analytics |
1 day to 2 years |
Understand website usage patterns |
Marketing |
30 days to 13 months |
Personalized advertising and retargeting |
You can delete cookies at any time through your browser settings or by using our cookie preference center.
11. Updates to This Cookie Policy
We may update this Cookie Policy from time to time to reflect changes in:
- The cookies we use and their purposes
- Legal requirements and regulations
- Our website functionality and features
- Third-party services and integrations
When we make significant changes, we will:
- Update the "Last updated" date at the top of this policy
- Notify you through our website banner or email
- Request renewed consent where required by law
We recommend checking this page periodically to stay informed about our cookie practices.